The team at SoftLab used over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship.
The massive art piece is both precisely engineered and yet has the enchantment of a vibrant hanging garden. A 4,000 piece Mylar net was custom engineered and joined together to create the floral installation. Flowers were placed in a natural arrangement to combine them and structural surface in a way that resembles a natural canopy of flowers.
Although SoftLab used significant digital technology to develop this installation, the team hopes that it remains mostly hidden in order for everyone to experience the magic of a hanging garden of flowers. “We imagine this installation as an extension of the We Are Flowers collection by Melissa: technically innovative with attention to every detail, but first and foremost a design that expresses sensuality through its form and brings joy and color to the Melissa experience.”
